The Birth of A Crocodile
A story of a bet, a journalist and a most tenacious player.
The crocodile’s first steps
Boston, 1923. Young tennis prodigy René Lacoste is 19 and likes a challenge. His team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. René doesn’t win but he had the determination of the crocodile on court, which is why an American journalist gave him this nickname.
The crocodile’s evolution through different ad campaignsFollow the croc: Lacoste advertising archives from 1933.
The crocodile's elegance
The crocodile's character
The crocodile's cheekiness
The crocodile's dialect
The crocodile’s break
The crocodile’s femininity
The crocodile's shirt
The crocodile's family
The crocodile's creativity
L.12.12 Polo Merci, solidarity with a heart
To support the International Federation of Red Cross and Red Crescent Societies, all sales (excl. taxes) of the polo will enable the implementation of health protection programs for volunteers in 23 countries where there is currently no medical coverage.
Tracking the Crocodile
Everything you always wanted to know about Lacoste but were afraid to ask